{"title":"Crotch-Cooling Underwear","description":null,"products":[{"product_id":"iceplus","title":"HELLO™ Ice Plus - Men's Underwear","description":"\u003ch3 style=\"text-align: center;\"\u003eSay HELLO to Cooling, Upgraded\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/Untitled_design_64.png?v=1785783373\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe original cooling underwear is back — redesigned from the ground up.\u003c\/p\u003e\n\u003cp\u003eHELLO Ice Plus takes everything customers loved about HELLO Ice and improves it where it matters most. Better materials. Better fit. Better support. Better comfort.\u003c\/p\u003e\n\u003cp\u003eMade with our upgraded Ice Cooling Fabric, Ice Plus delivers an instant cool-to-the-touch feel while helping regulate heat throughout the day. The premium fabric is softer, smoother, and more durable than ever before, while remaining incredibly lightweight, breathable, and flexible.\u003c\/p\u003e\n\u003cp\u003eThe biggest upgrade is the all-new 4-inch inseam.\u003c\/p\u003e\n\u003cp\u003eDesigned in response to valuable customer feedback, the longer leg length helps prevent ride-up, bunching, and constant adjusting throughout the day. Whether you're sitting, walking, working, driving, or exercising, Ice Plus stays comfortably in place so you can focus on what matters.\u003c\/p\u003e\n\u003cp\u003eTo make things even better, we've enhanced the construction with improved anti-chafing protection and upgraded stitching for a smoother, stronger finish. The refined seams help reduce friction and irritation in all the areas that matter most, while the ultra-soft fabric stretches naturally with your body for unrestricted comfort from morning to night.\u003c\/p\u003e\n\u003cp\u003eAnd because we heard you, we completely redesigned the waistband. Featuring the classic HELLO look, the new waistband is cleaner, softer, and more supportive, with improved stretch and recovery that stays comfortably in place without rolling, pinching, or digging into your skin.\u003c\/p\u003e\n\u003cp\u003eThe result is underwear that feels noticeably different from the moment you put it on.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eCooler. Lighter. Smoother.\u003c\/p\u003e\n\u003cp\u003eQuick-drying materials help keep moisture under control, while antibacterial properties help combat odor-causing bacteria so you stay feeling fresh throughout the day. Whether you're navigating tropical heat, long workdays, travel, or simply want a more comfortable everyday essential, Ice Plus is built to perform.\u003c\/p\u003e\n\u003cp\u003eIce Plus isn't just cooling underwear. It's everything you loved about Ice — improved, refined, and built for everyday comfort without compromise. Once you wear them, you'll understand why so many men refuse to go back to ordinary underwear.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan\u003eDON'T COMPROMISE ON COMFORT ANY LONGER!\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eLet's make every day a bit more comfortable and stylish. Become a part of our rapidly growing family of delighted customers who are swapping discomfort for joy in every stride they take. We're so sure you'll love them, we offer the friendliest guarantee ever - Love the comfort or get your money back! Take advantage of our limited-time sale and say HELLO to comfort today!\u003c\/span\u003e\u003c\/div\u003e","brand":"HELLO","offers":[{"title":"Ice Blue \/ XS (26-27)","offer_id":49980340502778,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ S (28-30)","offer_id":49980340535546,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ M (31-34)","offer_id":49980340568314,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ L (35-38)","offer_id":49980340601082,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ XL (39-42)","offer_id":49980340633850,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Ice Blue \/ 2XL (43-46)","offer_id":49980340666618,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ XS (26-27)","offer_id":49980340699386,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ S (28-30)","offer_id":49980340732154,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ M (31-34)","offer_id":49980340764922,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ L (35-38)","offer_id":49980340797690,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ XL (39-42)","offer_id":49980340830458,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Deep Blue \/ 2XL (43-46)","offer_id":49980340863226,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS (26-27)","offer_id":49980340895994,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ S (28-30)","offer_id":49980340928762,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M (31-34)","offer_id":49980340961530,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L (35-38)","offer_id":49980340994298,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL (39-42)","offer_id":49980341027066,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL (43-46)","offer_id":49980341059834,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ XS (26-27)","offer_id":49980341092602,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ S (28-30)","offer_id":49980341125370,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ M (31-34)","offer_id":49980341158138,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ L (35-38)","offer_id":49980341190906,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ XL (39-42)","offer_id":49980341223674,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Gray \/ 2XL (43-46)","offer_id":49980341256442,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ XS (26-27)","offer_id":49980341289210,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ S (28-30)","offer_id":49980341321978,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ M (31-34)","offer_id":49980341354746,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ L (35-38)","offer_id":49980341387514,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ XL (39-42)","offer_id":49980341420282,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Green \/ 2XL (43-46)","offer_id":49980341453050,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XS (26-27)","offer_id":49980341485818,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ S (28-30)","offer_id":49980341518586,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M (31-34)","offer_id":49980341551354,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ L (35-38)","offer_id":49980341584122,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XL (39-42)","offer_id":49980341616890,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true},{"title":"Pink \/ 2XL (43-46)","offer_id":49980341649658,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/iceplus-01.png?v=1785780969"},{"product_id":"ice","title":"HELLO™ Ice - Men's Underwear","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cspan\u003eSay HELLO to the only underwear you'll ever need\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e*********\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\"I've been wearing these ice underwear for the past 8 months. Must have washed them over 100x and they're still as good as new! Exceptional value for money and made to last!\" \u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e(TJ Miles\u003ci\u003e, \u003c\/i\u003eNY\u003ci\u003e)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e **********\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHELLO Ice Underwear is engineered for the ultimate cooling experience, especially during intense heat. \u003cbr\u003e\u003cbr\u003eDesigned with advanced temperature-regulating technology, these underwear ensure a constant cooling sensation around the crotch area, making them an ideal refuge from the sweltering heat.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/graphene-fabric-1.jpg?v=1785783371\" alt=\"\"\u003eThe blend of lightweight, breathable polyester spandex not only offers a refreshingly cool touch but also enhances flexibility for unrestricted movement. Ultra-light and stretchable, these undergarments are designed to adapt seamlessly to your body, ensuring comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/ICE_FEEL.png?v=1785783372\" alt=\"\"\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAdditionally, their antibacterial properties effectively prevent the buildup of bacteria, keeping you fresh and hygienic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/ddc6e24acb166ab31d58ff8c326258d3.webp?v=1785783371\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith their icy, sleek designs and soothing tones, HELLO Ice Underwear transforms into a wearable oasis of tranquility, perfect for staying cool and composed all day long.\u003c\/span\u003e\u003c\/p\u003e","brand":"HELLO","offers":[{"title":"Light Blue \/ XS (26-27)","offer_id":49980396896506,"sku":"14:1254#Light Blue;5:361385#L 45-55kg","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ S (28-30)","offer_id":49980396929274,"sku":"14:1254#Light Blue;5:100014065#XL 55-65kg","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M (31-34)","offer_id":49980396962042,"sku":"14:1254#Light Blue;5:4182#XXL 65-75kg","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L (35-38)","offer_id":49980396994810,"sku":"47559977009432","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL (39-42)","offer_id":49980397027578,"sku":"48870173212952","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 2XL (43-46)","offer_id":49980397060346,"sku":"50201521651992","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Dark Blue \/ XS 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better.\u003c\/p\u003e\n\u003cp data-start=\"539\" data-end=\"743\"\u003eHELLO Mesh is built to do two things exceptionally well: all-day comfort and support that shows up. Made with ultra-breathable mesh fabric (yeah, over 900 tiny air holes) and Bulge Boost Tech, the contoured pouch lifts, separates, and frames naturally - keeping things cool, dry, and confidently in place.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"869\"\u003eNo more swampy situations. No more awkward adjusting. Just light, flexible, sweat-fighting comfort that moves like you do.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"986\"\u003eQuick-drying. Odor-fighting. Anti-chafe. Basically, everything your old underwear \u003cem data-start=\"953\" data-end=\"963\"\u003epromised\u003c\/em\u003e but never delivered.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0853\/5103\/9226\/files\/Untitleddesign.png?v=1785783372\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp data-end=\"1201\" data-start=\"1146\"\u003eThis is the underwear your old pairs \u003cem data-end=\"1194\" data-start=\"1183\"\u003epretended\u003c\/em\u003e to be. Once you try HELLO Mesh, there’s no going back.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cspan\u003eDON'T COMPROMISE ON COMFORT ANY LONGER!\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eLet's make every day a bit more comfortable and stylish. Become a part of our rapidly growing family of delighted customers who are swapping discomfort for joy in every stride they take. We're so sure you'll love them, we offer the friendliest guarantee ever - Love the comfort or get your money back! Take advantage of our limited-time sale and say HELLO to comfort today!\u003c\/span\u003e\u003c\/div\u003e","brand":"HELLO","offers":[{"title":"Black \/ XS (26-27)","offer_id":49980406923514,"sku":"14:771#Black;5:361385","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ S (28-30)","offer_id":49980406956282,"sku":"14:771#Black;5:100014065","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ M (31-34)","offer_id":49980406989050,"sku":"14:771#Black;5:4182","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ L (35-38)","offer_id":49980407021818,"sku":"14:771#Black;5:4182b","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL (39-42)","offer_id":49980407054586,"sku":"49320377418008","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL (43-46)","offer_id":49980407087354,"sku":"51554651078936","price":11.45,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL 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